9 Techniques for Better Search Engine Visibility

Do you know what popular web apps like Netflix, PayPal, UpWorks, and WikiWands have in common? They’re all built using Angular, a widely-used JavaScript framework developed by Google. With around 3,28,839 web apps utilizing Angular, it’s clear that this framework is a powerhouse in web development.

However, Angular’s popularity alone doesn’t guarantee success in the digital landscape. To thrive on search engine result pages (SERPs), the proper utilization of SEO (Search Engine Optimization) techniques is essential. Organic traffic accounts for 53% of a website’s overall traffic, making SEO a vital factor.

But, like other JavaScript frameworks, Angular primarily generates dynamic content on the client side, which can pose challenges for search engine crawlers. These challenges might result in lower search result rankings.

To overcome these hurdles, we’ve compiled a list of top Angular SEO tips for optimizing your web app’s position on SERPs. As a leading SEO development agency in India and the USA, we’ve got you covered with the best practices.

Let’s delve into the details:

What Does SEO Mean in Angular?

SEO in Angular refers to Search Engine Optimization practices used within an Angular application to enhance its visibility and ranking in search engine results. Angular, being a client-side framework, presents a unique challenge for SEO since search engines traditionally crawl and index HTML content. To improve SEO in Angular, developers can utilize server-side rendering (SSR), pre-rendering, meta tags, structured data, and user-friendly URLs to make Angular applications more accessible and discoverable by search engines.

Why SEO is Crucial for Angular?

1. It Offers a Better User Experience
   Optimizing your website pages for both users and search engines is crucial. High-quality content, improved page headers, and faster load times can enhance user engagement and conversion rates.
2. It Increases Credibility and Authority
   Websites and web applications that rank well in search results tend to gain more trust from users. Optimizing your Angular application for SEO can help establish authority in your industry and improve user engagement.
3. It Improves Visibility and Discoverability
   SEO helps your web pages rank higher on SERPs, making them more visible to users searching for related phrases. An SEO-friendly Angular application increases the likelihood of users finding your web pages, generating more organic traffic.
4. It Brings a Competitive Advantage
   With intense competition in the digital world, SEO is essential. Making your Angular application SEO-friendly can help you outperform competitors, increase traffic, engagement, and conversions.

What are the Limitations of SEO in Angular?

1. Problem in JavaScript Rendering
   Search engines face challenges in understanding JavaScript-rendered content. Angular SPAs dynamically generate content on the client side, making it more challenging for search engines to crawl and index. This two-step process can lead to delays in indexing, incomplete crawling, and increased resource utilization.
2. Lack of Semantic HTML
   Angular web applications often use generic HTML elements like and , which lack the semantic context provided by traditional HTML elements like , , , and <section. This limits the information available to search engines.
3. Limited URL Structure
   Angular SPAs often load different views under the same URL, making it difficult for search engines to distinguish between them. This can lead to a decrease in the number of indexed pages and potential loss of organic traffic.
4. Loading Speed Limitations
   Angular apps are powerful but may not be optimized for speed. Slow loading times can drive users away before they even see your content, negatively impacting SEO.
5. Need for Additional Plugins and Configurations
   Angular may require additional plugins and modifications to optimize it for search engines. These can be time-consuming and complex, and they may need regular updates to stay in sync with search engine algorithms.

Is it Possible to Do SEO in Angular?

Yes, SEO can be effectively implemented in Angular. Despite its client-side nature, there are methods to optimize Angular applications for search engines. Server-side rendering (SSR), pre-rendering, dynamic meta tags, clean URLs, page speed improvements, and structured data can significantly enhance the SEO performance of Angular applications.

SEO Best Practices for Angular

1. Shift to Server-Side Rendering with Angular Universal

• Angular Universal allows server-side rendering, improving SEO by providing fully-rendered HTML pages for search engine crawlers. It’s essential for enhancing SEO in Angular applications.

1. Set Up Titles and Metadata

• Use Angular’s Meta class to dynamically render title tags and meta tags on each page, helping search engines understand your content.

1. Leverage Lazy Loading & Image Optimization

• Lazy loading and image optimization are essential for improving website speed and, in turn, SEO. Segment your application into manageable parts and use lazy loading for on-demand module loading.

1. Make Use of Structured Data (Schema) Markup

• Implement structured data markup (schema markup) to provide additional metadata that describes your content to search engines, enhancing your search results and visibility.

1. Skipping JS Hydration for Specific Components

• Implement Progressive Web App (PWA) features with Angular to improve user experience and SEO. Offline caching and faster page loading are some of the advantages.

1. Implement Proper Routing

• Use Angular’s router module to link various views to distinct URLs, increasing the discoverability and indexability of your content by search engines.

1. Avoid Using Hash-based URLs

• Replace hash-based URLs with HTML5 pushState URLs for better SEO. Search engines often ignore content after the hash in URLs.

1. Enable Canonical URLs

• Use canonical URLs to prevent duplicate content issues. Canonical URLs help search engines understand which version of a page to index.

1. Leverage Service Workers

• Service workers improve Angular app performance and user experience, key factors in SEO. They provide offline capabilities, quick load times, and background data updates.

Most Useful Tools for Angular SEO

1. Angular Universal for Server-Side Rendering

• Angular Universal is essential for server-side rendering in Angular applications, making them more SEO-friendly.

1. Ngx-seo

• Ngx-seo is a package that helps manage metadata in Angular web applications, including conventional metadata, Open Graph metadata, and Twitter Card metadata.

1. Scully

• Scully is an Angular static site generator that pre-renders your Angular app, making it easier for search engines to index. It also offers plugins for image lazy loading and sitemap generation.

1. NgOptimizedImage

• Use NgOptimizedImage to optimize images in your Angular app, improving page speed and SEO.

1. Yoast SEO

• Yoast SEO, known for its WordPress integration, includes an Angular plugin to optimize Angular applications. It offers features like XML sitemap generation and metadata management for SEO.

Conclusion

While Angular is a powerful framework for web development, it comes with its unique SEO challenges. By following established best practices and using the right tools, you can overcome these challenges and create SEO-friendly Angular applications. If you find SEO optimization for Angular overwhelming, consider seeking assistance from an experienced SEO agency like TnSols , which specializes in developing SEO-optimized Angular solutions. Contact us for a quote and explore how we can help you achieve SEO success with Angular web development.